SE BEBER NÃO DIRIJA

 

Uma das maiores empresas de marketing do mundo resolveu passar uma mensagem para todos através de um vídeo criado pelo TAC (Transport Accident Commission) e teve um efeito fantástico na Austrália.

Depois desta mensagem, 40% da população da Austrália deixou de usar drogas e de consumir álcool pelo menos nas datas comemorativas.

Espero que todos assistam, mesmo que não se alcoolizem ou usem algum tipo de drogas, o excesso de velocidade é sufuciente para tirar uma vida. Reflitam e passem para os seus contatos.

Para assistir o vídeo cole o link abaixo em seu navegador:

http://youtu.be/Z2mf8DtWWd8

On December 10th 1989 the first TAC commercial went to air. In that year the road toll was 776; by last year 2008 it had fallen to 303. A five minute retrospective of the road safety campaigns produced by the TAC over the last 20 years has been compiled. The montage features iconic scenes and images from commercials that have helped change they way we drive, all edited to the moving song Everybody Hurts by REM.

This campaign is a chance to revisit some of the images that have been engraved on our memories, remember the many thousands of people who have been affected by road trauma and remind us all that for everyones sake; please, drive safely.
Transport Accident Commission Victoria.
http://www.tac.vic.gov.au
======================
"Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."